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16th February 2023  Content supplied by: Baker

Introducing the Next Chapter in the Evolution of the Baker Brand

For a combined 150 years, each of our Baker companies have aimed to deliver reliable, performance-driven technologies and products and services that add value to your life’s work under the following brands: Baker, Baker Ruskinn, and CleanAir by Baker. We are pleased to announce a new direction for our Brand under a new visual identity and singular name for our global organization and the full range of performance technologies.

Our new brand identity provides for a more harmonized and unified Baker, reinforcing a rich tradition of supporting science across the globe with progressive and performance-driven equipment. It represents our uncompromising commitment to supporting science while signalling an expansion of the value position BAKER aims to provide to our customers.

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This new direction for our Baker brand is less about us and more about you!  Under a Baker umbrella, we can more effectively communicate the expansive portfolio of performance-driven laboratory equipment we can now deliver to our customers, wherever they may be.  Our organization, scientific experts, and consultative sales professionals are uniquely positioned to deliver:
  • Modern biosafety cabinets and laminar flow clean bench technologies to suit the needs of any market/region
  • Precisely controlled cell culture incubators as well as physiologically relevant (anoxic/hypoxic) chambers and workstations for any budget and research application 
  • Modified or custom solutions in either biosafety and/or environmental control for specialized scientific or workflow-driven requirements


To learn more about how our performance-driven laboratory equipment and instrumentation improves scientific outcomes and customer workflows, please visit our Applications and Solutions Hub, where you will find featured content for:
  • BioSafety & Contamination Control
  • Precision Cell Culture 
  • Laboratory Automation
  • cGMP for Gene & Cell Therapy
  • Aseptic Biopharmaceutical Processing
  • Microbiology & Microbiome, Clinical and R&D


This new, expansive portfolio - under one brand - will only enhance the support we provide to our customers. Expert service and support personnel from within each of our locations stand ready to serve you.  Scientific and commercial personnel, as well as product designers and engineers from each site, are collaborating daily to develop new - and complement existing - technologies designed to keep you safe and improve your work. At Baker, it is our mission to deliver high-performance, reliable solutions that will help our customers advance their work and improves lives and patient outcomes.

We trust you will see the benefit this new brand will bring to you in the coming weeks, months, and years to come… and for the next 150 years!  

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Date Published: 16th February 2023

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