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27th October 2021  Content supplied by: The Baker Company

European Launch of ReCO2ver™ Announced


The Baker Company, Inc. (“Baker”) a worldwide leader in the manufacture and supply of biosafety and contamination control technologies, has opened access to its new ReCO2ver™, an advanced “rapid recovery” cell culture incubator, to select EU markets.  After successfully launching in North America in July of 2021, Baker is providing even more value to its European customers in the fields of microbiology, cell biology and biological safety.

“We are excited about releasing yet another high-performance, cell growth solution to our lineup.  Our ReCO2ver, cell culture incubator is a truly differentiated product that we are confident will add significant value to our customers and their cell culture work, by providing unparalleled protection for cells. This technology serves as the perfect bridge between typical (ambient) and physiological cell culture, where constant and precise control of environmental conditions are so crucial to delivering repeatable and reproducible results”, said Dan Eagleson, Senior VP of Marketing at The Baker Company.  He adds: “At Baker, we truly believe in creating optimal “Environments for Science”; this solution is an example of that mantra and reflects a significant shift in our brand strategy, which is to provide an expansive range of solutions for studying cells in their most physiologically relevant state, for all types of research applications.”

This new “Rapid Recovery Incubator” has been created to meet the requirements of scientific applications requiring precise control of cell culture conditions, prevention from contamination, and maximum protection for cells.  This new cell culture incubator is an introductory tool to an expansive range of cell growth solutions, already supplied through an extensive network of distribution partners worldwide.  Additionally, the company plans to leverage existing partnerships utilized for the supply of its biocontainment solutions to bring more value to its customers, across the globe.

“Baker is planning to utilize our accomplished and knowledgeable sales representative channel in the Netherlands as well as our existing dealer network to launch our ReCO2ver product in Europe, the Middle East, and Africa. (EMEA),” said Diko Strietman, Vice President of Sales EMEA at Baker.  He continues, “We are currently launching our ReCO2ver line through our dedicated and qualified partner channels in selected regions of Europe.  We will then look to expand throughout the rest of the EMEA and into the Asia-Pacific markets, leveraging existing sales partners from each of our portfolio companies.”  The company is planning to add distribution partners serving targeted customer segments in strategic markets to boost its extensive channel coverage for the full line of biocontainment and/or cell growth solutions it supplies. This is consistent with their commitment to manufacture and supply the highest quality biological safety and controlled atmosphere products, as Baker continues to Pioneer Tomorrow Today!

For more information on ReCO2ver, rapid recovery incubator, please visit:  https://cleanair.eu.com/ or click on the Request Information button below


    

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Date Published: 27th October 2021


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