Source:
Warnex Inc.
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Posted:
25th June, 2004
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Don Whitley Scientific to
Distribute Genevision in UK
Warnex Inc. have finalized an agreement with
Don Whitley Scientific Limited (DW Scientific) to distribute and market the
Genevision Rapid Pathogen Detection System. As part of the three-year
agreement, DW Scientific has ordered a Genevision system to start the promotion
of the technology throughout its UK customer network.
"This agreement with DW Scientific strengthens our presence in Europe and
provides critical access to some of the largest food diagnostic laboratories
and food producers in the UK," said Mark Busgang, President and CEO of
Warnex. "In addition to our agreements now in place in Italy and the UK,
we are expecting to conclude an agreement with a European company that will
distribute Genevision throughout the rest of the E.U.
We are also aggressively pursuing the Asian and South American markets and hope
to have distributors in place before the end of 2004."
Warnex have also joined the Campden & Chorleywood Food Research Association
(CCFRA), based in Glousestershire, UK. The CCFRA is the UK's largest
independent organization carrying out research and development for the
agri-food industry worldwide. While providing access to the expertise of
world-class food scientists, Warnex can also benefit from this organization by
gaining insight on marketing and commercialization strategies for Genevision in
Europe, as well as on product development and obtaining European validations.
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