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Business to Business > News B2B HOME


Source: Warnex Inc.
Posted: 25th June, 2004

Don Whitley Scientific to Distribute Genevision™ in UK

Warnex Inc. have finalized an agreement with Don Whitley Scientific Limited (DW Scientific) to distribute and market the Genevision™ Rapid Pathogen Detection System. As part of the three-year agreement, DW Scientific has ordered a Genevision system to start the promotion of the technology throughout its UK customer network.

"This agreement with DW Scientific strengthens our presence in Europe and provides critical access to some of the largest food diagnostic laboratories and food producers in the UK," said Mark Busgang, President and CEO of Warnex. "In addition to our agreements now in place in Italy and the UK, we are expecting to conclude an agreement with a European company that will distribute Genevision throughout the rest of the E.U.

We are also aggressively pursuing the Asian and South American markets and hope to have distributors in place before the end of 2004."

Warnex have also joined the Campden & Chorleywood Food Research Association (CCFRA), based in Glousestershire, UK. The CCFRA is the UK's largest independent organization carrying out research and development for the agri-food industry worldwide. While providing access to the expertise of world-class food scientists, Warnex can also benefit from this organization by gaining insight on marketing and commercialization strategies for Genevision in Europe, as well as on product development and obtaining European validations.

 

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